Google Ads
Google Ads RSA preview checklist
Review responsive search ad headlines and descriptions for length, repetition, clarity, and offer fit before launch.
Write assets that still make sense when mixed
Responsive search ads combine headlines and descriptions in different ways. Each asset should be useful on its own, but the set should avoid repeating the same phrase over and over.
- Use different angles.
- Include the offer clearly.
- Keep claims supportable.
- Check length before upload.
Quick workflow
Draft headlines, preview combinations, remove duplicates, then check whether each combination still connects to the landing page.
Do
- Mix benefit, proof, location, and offer angles.
- Keep descriptions specific.
- Use UTMs before launch.
Don't
- Do not fill every headline with the same keyword.
- Do not make unsupported guarantees.
- Do not ignore landing page match.
FAQs
Does an RSA preview replace Google Ads policy review?
No. It is a local planning preview, not a policy or approval tool.
Why avoid repeated RSA headlines?
Repeated headlines reduce variation and can make combinations feel redundant or less useful.