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SEO checklist

Heading structure SEO checklist

Review H1, H2, and H3 structure so readers and search engines can understand the page outline.

Use headings as an outline

Headings should help someone scan the page before reading every paragraph. One clear H1 usually sets the page topic, while H2 sections break the page into useful parts.

  • Check for missing H1.
  • Avoid repeated H1s unless there is a strong layout reason.
  • Use H2s for main sections and H3s for supporting points.

Quick workflow

Paste the heading outline into a checker, look for hierarchy gaps, then compare the outline against the page title and meta description.

Do

  • Make headings useful to readers.
  • Keep the page promise consistent from title to H1.
  • Use subheadings to answer real questions.

Don't

  • Do not use headings only for visual size.
  • Do not force keywords into every heading.
  • Do not skip levels just to style text.

FAQs

Is more than one H1 always wrong?

Not always, but one clear H1 is usually easier to review and maintain for normal content pages.

Should every heading include a keyword?

No. Headings should be useful and specific. Use keywords only where they fit naturally.