Ads
EasyROAS Calculator
Calculate return on ad spend from revenue and ad spend.
Interactive tool
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Tool guide
How to use this tool
1. Add your inputs
Enter the fields requested by ROAS Calculator. Required fields are marked in the form.
2. Run the check
Review the summary, metrics, warnings, and recommendations produced by the tool.
3. Copy or apply it
Use the result as a practical starting point, then verify anything important before publishing.
When it is useful
Use this calculator to estimate ROAS as both a ratio and percentage. It uses the simple formula revenue divided by ad spend.
This is most helpful when you need a quick ads review or draft before moving into a larger workflow.
Tips for better results
- Use the same wording, numbers, or URL you plan to publish or track.
- Treat warnings as review prompts, then apply your own judgment before publishing.
- Use matching time periods for every number so the estimate stays consistent.
Examples
Simple campaign
Revenue 5000, ad spend 1000 = 5.00x ROAS
Small test
Revenue 1200, ad spend 600 = 2.00x ROAS
FAQs
What is the ROAS formula?
ROAS equals revenue divided by ad spend.
Is high ROAS always profitable?
Not always. You still need to account for product costs, fees, delivery, refunds, and overhead.
Can I use this for any ad platform?
Yes. The formula works for any campaign as long as revenue and ad spend cover the same period.
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