Ads calculators

Free ad calculators for ROAS, CTR, CPA, and conversion rate

A simple way to sanity-check paid campaign numbers before you scale, pause, or rewrite ads.

Check the core campaign math

ROAS, CPA, CTR, and conversion rate each answer a different question. Use them together instead of treating one number as the whole story.

A campaign can have strong CTR and weak conversion rate, or good CPA but poor margin. Calculators help you slow down and see the tradeoff.

ROAS CalculatorCalculate return on ad spend from revenue and spend.CPA CalculatorCalculate cost per conversion or lead.CTR CalculatorCalculate click-through rate from impressions and clicks.Conversion Rate CalculatorCalculate conversion rate from visitors and conversions.

Plan budget and tracking before launch

Before a campaign starts, estimate how many clicks and leads a budget can realistically buy. Then build clean tracking links so the traffic is easier to read later.

Google Ads Budget CalculatorEstimate clicks, leads, customers, and revenue.Break-Even ROAS CalculatorEstimate the ROAS needed to break even.UTM BuilderBuild tagged campaign links.UTM Campaign Name GeneratorCreate consistent campaign names.

Improve ad copy with the numbers in mind

If the numbers show weak CTR, test clearer hooks or headlines. If conversion rate is weak, review the landing page offer, CTA, and match between ad promise and page.

Do

Use the same date range when comparing campaign metrics.
Connect ad metrics to margin and revenue before scaling spend.

Don't

Do not treat a high CTR as proof that the campaign is profitable.
Do not make a major decision from a tiny sample without more context.

Google Ads RSA Preview ToolPreview headline and description combinations.Google Ads Headline GeneratorGenerate short headline ideas from service and offer.Facebook Ad Primary Text GeneratorDraft short primary text variations.Landing Page CTA GeneratorGenerate action-focused CTA ideas.Improve ad clicks and conversionsUse a diagnosis workflow for weak ads and landing pages.Price before scaling adsCheck whether the offer has enough margin before spending more.

FAQs

Which ad metric should I check first?

Start with the question you are trying to answer. CTR helps review clicks, CPA helps review cost per lead or sale, and ROAS helps review revenue against ad spend.

Are these ad calculators enough for final budgeting?

They are useful planning checks, but final budgets should also consider margins, close rate, cash flow, seasonality, and platform reporting.