SEO workflow
How to check heading structure for SEO
Review H1, H2, and H3 headings so a page is easier to scan and less likely to confuse readers.
Who this is for
Use this when a page feels messy, has repeated headings, or was built from copied sections. Heading checks help you see whether the page has a real outline.
A strong outline does not guarantee ranking, but it makes editing easier and helps readers understand the page faster.
- Check for one clear H1.
- Use H2s for main sections.
- Use H3s only when they support a parent section.
Simple workflow
Copy the page heading outline, run a structure check, compare it with the SEO title and meta description, then rewrite headings that are vague or out of order.
Do
- Write headings for readers first.
- Make section headings specific.
- Use questions only when the section answers them.
Don't
- Do not use headings just to make text bigger.
- Do not skip heading levels for styling.
- Do not repeat the same keyword in every heading.
FAQs
Is one H1 always required?
One clear H1 is a practical default for most content pages, even though modern HTML can technically support more complex outlines.
Should headings be short?
They should be clear. Short headings are easier to scan, but a slightly longer heading is better than a vague one.